Literature Review
Highlights
California's Consumer Privacy Act of 2018 has created opportunities for a new market dynamic where consumers have more control over their personal data.
ADDITIONAL INSIGHTS
Valuations of data privacy increase through endowment effects
Consumers are largely excluded from the data economy through exploitation and lack of privacy laws
Data privacy is essential for political and economic participation in a democratic society
Survey Results and Insights
KNOWING THE TYPE OF DATA BEING
COLLECTED IS MORE IMPORTANT
When asked, eight out of twelve respondents agreed that knowing the type of data being collected was more important than knowing who was collecting their data.
• Knowing who is collecting my data
• Knowing the type of data being collected
DATA CATEGORIES BY PERCEIVED IMPORTANCE RELATED TO PRIVACY
DATA CATEGORIES BY PERCEIVED IMPORTANCE RELATED TO PRIVACY
Understanding the Data Market
The data market operates mostly without consumer participation. Our valuable behavioral data is harvested and monetized without consumer participation. The following graph shows where Data Democracy intercepts the data brokering machine on behalf of users. The intercept occurs during the "real-time bidding" described in the infographic below. See page 2 in the report for more information on the bidding process.
End Result
Further research and user testing is recommended.
